Ford First Responder Discount

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Your Service Matters

Ford recognizes that first responders put their lives on the line every day to protect and serve others. Preston Ford of Denton wants to show you our appreciation for everything you do through the Ford First Responders Appreciation Program. Qualifying members can receive an exclusive cash rebate with the purchase or lease of any eligible new Ford model from our inventory.* Receive more details about Ford first responders special offers by contacting the team at Preston Ford of Denton. Our friendly staff is always ready to help our local heroes find the perfect car, truck, or SUV. “Cars Cost Less in Preston,” so we highly encourage you to take advantage of the Ford first responder rebate and drive home in a reliable new vehicle. We can’t wait to see you rocking your new ride!

What’s In Store

If you qualify for the Ford first responders discount, you can take your pick from the star-studded Ford lineup. Take over the streets in a Ford F-150 or show off your spunk in a Ford EcoSport. No matter your driving style, there is a Ford model for you. Our Ford first responders incentives apply to 911 dispatchers, police officers, firefighters, EMTs, and paramedics. Family members can also receive the awesome Ford first responder discount, with a 5-car limit per family. Visit your local Ford dealer to claim your exclusive cash rebate and start driving confidently in a new Ford. Allow us to set you up for the ride of your life and show you our appreciation for your honorable service and dedication to our safety. Register at ID.me to check your eligibility and schedule a test drive to begin your purchase!

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*Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, F-150 Raptor RTM, Ranger® Raptor, Bronco® Stroppe® or Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer's or Lincoln Retailer's stock by 1/4/27. Limit of five purchases/leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.